IQ market
Reach the right customers at the right time
PPC Search
Be visible when your guests are looking for you
RETARGETING
Bring your visitors back and seal the deal
METASEARCH
Compete with OTAs and get back your direct bookers
Features
How to beat OTA's at their own game
PPC Search
Online Travel Agencies buy your brand’s keywords to redirect qualified traffic to their portal where your hotel is directly being pitted against its competitors. The result: You pay a heavy commission, or you lose potential clients.
The solution is to deploy your own PPC search campaigns to drive clients directly to your website.
The good news is that we can do it for you. Our dedicated team of specialists will build, manage and optimize your PPC search campaigns to capture instant traffic, and convert it into highly qualified potentiel prospects.
Retargeting
What is retargeting ?
You must use retargeting because
-
Users can easily return to your website, and complete the booking
-
Remarketing increases your brand awareness
-
Stay top of mind during all the booking process
Retargeting in numbers
-
of users complete their booking during the first visit of the hotel’s website.
-
is the average number of websites that a traveler visits before completing the booking process.
-
billion is the amount spent on digital advertising by major OTAs in 2015, mainly in retargeting.
Why choose IQ retargeting services
-
We have deployed numerous remarketing campaigns that paid off.
-
We take care of all the stages of the project, from the establishment of the audience to the design of the announcements as well as their placement online.
-
Our remarketing campaigns are part of a global digital strategy that respects the brand image of each of our partners.
Metasearch
The metasearch engines such as, Tripadvisor, Kayak, Trivago as well as Google Hotel Finder has become essential passages for travelers wishing to book a hotel.
For this reason, it is crucial that the official website becomes part of the offers proposed on these markets places.
Therefore, our marketing solution includes setting up, and managing the main metasearch engines for the purpose of maximizing the chances of receiving more direct reservations of your property .
